BOSTON MASSACHUSETTS, USA and KFAR SABA, ISRAEL, FEBRUARY 15, 2001 – Shira, a key software solution provider for digital prepress and printing workflows, today announced three additional executives have been appointed to their expanding management team. These appointments are key components in establishing Shira’s strategy of worldwide growth, sales expansion and customer support. Lazy Yanay joins Shira Computers, Ltd. as Corporate Vice President, Product Marketing. He will spearhead Shira’s worldwide product marketing. He comes to Shira from Creo-Scitex, where he held the position of Marketing Manager of the Printing Workflow Solutions Division and holds a B.A. from Tel Aviv University. Commenting on his new role, Yanay noted "Shira's range of innovative products combined with its solid customer base and first-class reputation in the printing industry, represents an unprecedented opportunity for us in the current marketplace. The industry was waiting for a product similar to ours, and the eP2 product line is the ideal solution to this emerging industry’s current needs. Shira chose the best design and is delivering the optimum workflow solution to the printing industry - the eP2. Without a doubt, we have put together a winning team, and have all the ingredients needed to achieve enormous success." Leigh Kimmelman has joined Shira, Inc. as Vice President, Product Marketing. Leigh will develop and implement product-marketing strategies in the United States, Canada and South America. He joins Shira from Creo-Scitex where he was Director of Product Marketing in the Output Division. Mr. Kimmelman is a graduate of the Rochester Institute of Technology where he also serves as a guest lecturer. He is a frequent speaker at industry conferences and is the current co-chair of GRACOL (General Requirements for Applications in Offset Lithography). Shimon Orian returns to Shira, Inc., as Vice President, Customer Support. He will strengthen Shira’s technical support team and enhance customer service. Shimon comes to Shira from Orset Corporation, a prepress integrator and longtime Shira dealer. Previously he worked for many years at Scitex in customer support and possesses a vast knowledge of digital prepress workflow. Shimon has been involved with Shira since its founding and has had hands-on experience with nearly every Shira product.