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CMYUK Extends into International Territories with its New Era Supply Chain and Market Development Strategy

Press release from the issuing company

CMYUK, Shrewsbury – CMYUK is set to extend its new era supply chain and market development strategy into international territories.

The Brexit factor
With the Brexit deal finally completed, CMYUK can immediately distribute to any printers and producers across Europe from its existing warehouse facility in the UK. This year will also see the establishment of a central European logistics infrastructure. In the case of deep-sea markets, these will be serviced by localised specialist storage and logistics companies.

Robin East Group Sales and marketing Director at CMYUK said, “In concert with our joint eco-materials development, it has long been our plan to expand our products onto the international stage. CMYUK International will connect key print partners and producers to clients from multiple business sectors that have a genuine interest in finding proven viable sustainable solutions for their large format digital print needs.”

This mirrors CMYUK’s successful UK activity where highly targeted social media campaigns are used to ignite end-user interest in environmental materials. These potential new customers are then connected to existing CMYUK digital wide-format print company partners and producers.

This Print Partnership helps brands to reach their sustainability goals, while the printing company acquires a new valued client. The single tier supply chain
direct-to-printer distribution model ensures the lowest possible procurement costs.

CMYUK has introduced UK brands to eco materials including responsible end-of-life PVC-free Kavalan – the proven viable replacement to traditional PVC banner, and UFabrik ECO products that are derived from yarn made from the scourge of single use plastic waste.

International print partnership programme
CMYUK has appointed exceptional sales consultants in multiple global territories, who will develop relationships with local and national wide-format print businesses, connecting them to the opportunities identified by specific social media campaigns that are market and territory-focussed.

Unique eco products
Over the past four years, CMYUK has worked exclusively with world class manufacturing partners in the joint development of advanced green materials. While the availability of an environmental solution is the first step, the need to educate and inform different markets is an even greater challenge.

CMYUK International not only offers the products, but provides the knowledge and resources to help bring about impactful change that in turn supports the sustainability goals of brands and customers.

For more information about the programme or to become involved, please visit www.cmyuk.com/international


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