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Macromedia Extensions Enable Creation, Tracking and Delivery of Web Content

Press release from the issuing company

San Francisco, California —February 12, 2001—Macromedia, Inc. (NASDAQ: MACR) today announced the availability of a suite of free learning extensions that extend the capabilities of the latest versions of Macromedia Flash, Dreamweaver, and Dreamweaver UltraDev to deliver Web-based instructional content. Available for free via the Macromedia Exchange, the extensions empower developers to create and deliver learning content that complies with industry standards for tracking assessment results. "Macromedia provides authoring products that deliver the best user experience for learners and the most productive authoring environment for developers," said Pat Brogan, vice president of education and learning at Macromedia. "Development environments that enable the reuse and dynamic assembly of learning content realize the benefits of any place, any time, personalized learning." The market size for Web-based corporate training worldwide is expected to reach $11.5 billion in 2003, according to International Data Corporation (IDC). In this growing market, there is a demand for solutions that speed content development through easy-to-use visual authoring environments and pre-built templates. Macromedia simplifies the authoring process and enables courseware to comply with learning standards from the Aviation Industry CBT Committee (AICC), IMS Global Learning Consortium (IMS) and the Advanced Distributed Learning (ADL) Initiative. "As more organizations rely on online learning, the need for standards to ensure interoperability between content and management systems has become more pressing," says Frank Tansey of the IMS Global Consortium. "By bringing standards support to its market-leading products, Macromedia is ensuring that developers can easily deliver standards-compliant content within a familiar visual environment." The extensions are available for download from the "learning" categories within each product area at http://exchange.macromedia.com/.