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Adobe: Photoshop Elements Offers Easy Editing for Photo Enthusiasts

Press release from the issuing company

ORLANDO, Florida, (February 11, 2001) (Nasdaq:ADBE)--Adobe Systems Incorporated today announced Adobe Photoshop Elements, a new product designed specifically for amateur photographers, hobbyists, and business users who want a powerful yet easy to use digital imaging solution. Based on Adobe Photoshop software, the world-standard image editing solution, Photoshop Elements delivers unique, new features that give users access to many of the same, advanced tools used by graphics professionals. With enhancements that simplify capturing and editing photos, Photoshop Elements software makes it easy to prepare images for both print and the Web. The product will be publicly unveiled today at the PMA tradeshow. As sales of digital cameras and scanners accelerate, photo enthusiasts are increasingly seeking the power, quality, and creative freedom offered by professional image-editing tools but also want ease-of-use at an affordable price. With powerful tools, an intuitive interface and an affordable price, Adobe Photoshop Elements combines the power of Photoshop with customized features that enable users to freely explore their creativity while mastering the elements of digital imaging. "Mid-range image software users, those who need more than basic editing tools but don't require professional-level operations, represent one of the fastest growing segments of the digital imaging software market right now," said Janet Kauffman, research analyst at InfoTrends Research Group. "This is a great space for Adobe to be in, and Photoshop Elements provides a great blend of functionality and usability. Combined with the Adobe brand and its reputation as the software leader in professional image editing, this product will appeal to a lot of users."