Reynolds Signs Deal to Build Enterprise Wide Web Sites
Press release from the issuing company
DAYTON, Ohio, Feb. 9, 2001 – The Reynolds and Reynolds Company (NYSE: REY) today announced that Sonic Automotive, Inc. (NYSE: SAH) has selected Reynolds’ Automark group as the Web site developer for 120 Sonic dealerships nationwide as well as the Sonic corporate Web site. The agreement is for two years.
These 120 sites were developed and launched in only 90 days by Automark, and include complete suites of applications representing the new and used car departments, finance, service and parts. Featured applications include new and used car search engines, product research, payment calculators, finance versus lease versus cash presentations, and aftermarket presentations highlighting extended service contracts, GAP insurance, chemicals and alarms.
Automark also is integrating third party technology into the sites, including vehicle quality services, mapping applications, and trade-in valuators. In the next few months, Automark will roll out new technology that will provide all Sonic retailers with the increased ability to manage their own Web site content.
"When Sonic looked to improve and grow its Internet and e-business presence, Reynolds and Automark were our clear choice over our current Web site services provider," said Scott Smith, president of Sonic Automotive. "While the competition and incumbent provider may have been less costly up front, the auto retailing experience and expertise made Automark the obvious investment – an investment in our future and an investment in long-term business success and profitability."
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