Centennial, Colo. – SpeedPro, a large-format printing franchisor with 126 locations in the U.S., announced the promotion of Danielle Yuthas to Vice President of Marketing and invited Yuthas to join the Executive Leadership Team alongside franchising veteran, President and Chief Executive Officer Larry Oberly, Chief Operating Officer Paul Brewster and Vice President and Controller Lori Morris.
In this expanded role, Yuthas will oversee the brand and all initiatives related to the marketing fund as well as contribute to the overall continued innovation and growth of SpeedPro.
Yuthas joined SpeedPro in 2018 and launched a rebrand from SpeedPro Imaging to SpeedPro and rebuilt the marketing strategy and assets. With a background in search engine optimization and digital marketing, Yuthas increased leads to franchise locations from the website by more than 70 percent. Yuthas also led an initiative to introduce Smart Signage to franchise owners and clients that garnered SpeedPro a platinum MarCom award in Mobile Experience Information.
“The quality of our marketing materials now reflects the quality of the work our studios produce for our clients and we are poised for growth,” said Oberly.
Yuthas also serves on the International Franchise Association marketing & technology committee and is a freelance journalist.