Sayville, N.Y. – The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications, announced today that it will be offering a three-part education series titled "Sustainable & Profitable Print Marketing: How to Waste Less & Sell More by Marketing Smarter." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.
"Print buyers increasingly expect their print providers to practice sustainability," commented Murphy. "Print providers should understand this and learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers."
“SGP is offering this digital marketing workshop to help certified printers and community members to apply digital innovation to better market their sustainability advantage," said Jonathan Graham, SGP Chair and TE Connectivity representative. “Thanks to Nvent Marketing, an SGP Gold Patron, for offering this low-cost program that can help SGP community members develop impactful digital marketing programs reflecting their market leadership.”
The three 90-minute sessions will be held on March 17, 24 and 31 at 1:00 pm ET. They will cover market strategy, brand positioning and demand generation for return on investment (ROI). The cost to participate is $199 for SGP Community Members which includes SGP Printers, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the events that were missed.
Register for the Three-Part Workshop
Print facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit www.sgppartnership.org/certification to learn more about becoming SGP certified.
About Nvent Marketing: Nvent Marketing helps print businesses thrive with their customers through marketing that performs. Our digital marketing strategies and programs are designed to help printing companies become as successful as they dream to be. We create and manage inbound and outbound marketing programs through search engine optimization (SEO), content marketing & social media management (SMM), PPC (pay-per-click) search and display advertising, direct marketing & automated remarketing, website, graphic and creative services, multimedia customer communication and end-to-end campaign management, and brand strategy and business consulting. www.nventmarketing.com
About SGP: The Sustainable Green Printing Partnership (SGP) is the only certification organization promoting sustainability in all printing processes throughout the United States and Canada. SGP promotes a sustainable print supply chain through best practices, innovation, information sharing and validation. The SGP program encompasses the three pillars of sustainability – people, planet, and profit. SGP partners include 3M, tesa tape North America, FLEXcon, Cooley/Group, Laird Plastics, Piedmont Plastics, New Leaf Paper, Sun Chemical, REI, ANN Inc., BrandKey Graphics, Snowball Print Marketing, major printing organizations, academic institutions, and other leading companies. www.sgppartnership.org