Robert Cook named president to lead and grow expanded DNI Corp
Nashville, Tenn. – DNI Corp, a leading mail fulfillment and transactional communications solutions company, today named Robert Cook to the role of president following the company’s acquisition of Mailer’s Choice, the oldest and largest privately held direct mail and fulfillment business in Middle Tennessee. With the integration of Mailer’s Choice, DNI Corp becomes one of the most comprehensive providers of direct mail, transactional communications, and fulfillment services in the southeast United States.
Cook has more than 35 years of digital print, manufacturing, fulfillment, and distribution experience, including almost two years with DNI Corp where he helped guide the company's strategic plan. Effective February 1, Cook succeeds Andrew Honeybone who is leaving DNI Corp to assume a leading role in healthcare human resources.
“The Mailer’s Choice transaction and Robert's appointment are exciting milestones and we’re grateful for Andrew’s inspiring leadership over the past two and a half years,” said Jono Huddleston, Owner and Chief Executive Officer, DNI Corp. “We are well-positioned for DNI Corp to be first choice for business-to-business and business-to-consumer marketing and fulfillment projects for all types of companies, non-profits, religious organizations, and political and advocacy campaigns.”
The combined team represents one of the most experienced and talented print, mailing, and fulfillment specialist operations in the state of Tennessee. In addition to its valuable client relationships, DNI Corp acquired from Mailer’s Choice tenured employees and expert capabilities ranging from pick-and-pack assembly to complex custom kitting.
“Mailer’s Choice is a great cultural addition to DNI Corp as the team shares a similar mindset and knows that we need to earn client trust with every business opportunity through a customer experience grounded in service, quality, and accuracy,” said Huddleston.
Mailer’s Choice was founded 1979 by Dave and Terri Hedges. The company has grown to provide strategic quality mail flow management for small companies to large corporations. Likewise, DNI Corp has been active in the Middle Tennessee business community since 1984 and evolved from its roots as a pure direct mail provider to now offering a comprehensive set of business solutions across the print communications and mailing services spectrum.
“The DNI Corp team is simply the best and it’s a tremendous honor to be asked to lead this growing company. With Mailer’s Choice, we’re able to combine more than four decades of expertise in marketing and fulfillment projects with DNI Corp’s successful 36-year track record in direct mail, print communications and mailing services,” said Robert Cook, President, DNI Corp. “Ultimately, our clients make all the difference and I look forward to bringing our best-in-class support and services to help them grow their organizations and businesses.”
Cook moved to Nashville and joined DNI Corp in 2019 as vice president of operations. Throughout his career he specialized in on-demand manufacturing utilizing digital print and manufacturing, tied to fulfillment processes. He is an expert in streamlining automation for improved efficiencies and capacity growth management. Prior to DNI Corp, Cook was vice president of operations at RR Donnelley in Maryland. Prior he managed print, automated fulfillment, inventory and logistics for Merrill Corporation for twenty years and was responsible for multiple sites in the Midwest and on the East Coast. Cook also served as general manager of Operations for RR Donnelley’s Kansas City print and distribution facility.