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WhatTheyThink Launches Print Buyer Pulse, Confidence Up in February

Press release from the issuing company

Lexington, KY, USA – February 5, 2001 - WhatTheyThink, a portal for the printing and graphic arts community, has just launched a monthly feature called Print Buyer’s Pulse. Each month, WhatTheyThink will publish trends from print buyers. The data will be gathered from at least 500 print buyers located throughout the United States. The buyers range in volume size and industry type. The data will help print buyers understand how other industry segments are performing compared to their company. Print providers and vendors will understand confidence trends right from the end user. February Print Buyer Data: Overall, confidence is high with 40% of print buyers saying they expect to spend more in the coming six months. Only 7% said they would spend less and a majority (53%) said their spending would remain the same. By Industry Segment: Only 33% of manufacturers said they would spend more on print in the coming six months. Slightly more buyers (38%) in the nonprofit and association segment said they would spend more. Only 7% of buyers in the professional service marketplace said they would decrease spending in the coming 6 months and 8% of software/hi-tech firms said they would spend less. By Amount Spent Annually on Print: Large buyers of print services clearly carried the confidence level in February. Only 4% of buyers spending over $1 million annually on print say they will decrease spending. A majority (52%) of buyers spending between $500,000 and $1 million will spend more in the coming six months. Buyers spending $100,000 to $500,000 had the highest number (10%) predicting a decrease. Only 28% of buyers spending $5,000 said they would spend more. The complete results are available at www.whattheythink.com/research.html. WhatTheyThink provides news, interviews and research to nearly 15,000 subscribers. The company examines trends about print buyers, printers and suppliers to the industry. For more information, visit www.whattheythink.com.

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