The Ticonderoga Storybook Mailer is an interactive multi-channel campaign that Rockford-based agency Trekk designed for global paper company International Paper. This impactful collaboration with Structural Graphics has recently earned EIGHT prestigious marketing industry awards. Recognition for the campaign includes:
Two Communicator Awards of Excellence (Academy of Interactive & Visual Arts)
- Marketing/Promotion — Direct Mail
- Mobile — Best Use of Augmented Reality
Gold Muse Creative Award (International Awards Associate)
- Strategic Program — Interactive Brand Experience
Platinum Hermes Creative Award (Association of Marketing and Communication Professionals)
- Print Media Advertising — Direct Mail
Gold Gold Ink Award (Printing Impressions)
- Commercial Printing — Direct Mail
Platinum dotCOMM Award (Association of Marketing and Communication Professionals)
- Digital Marketing & Communication — Interactive Brand Experience
Davey Award (Academy of Interactive & Visual Arts)
- B2B Direct Mail — Design/Print
MarCom Award (Association of Marketing and Communication Professionals)
- Print Media — Direct Mail
Watch a video of this interactive mailer in actionTiconderoga
About the Ticonderoga Storybook Mailer
The Ticonderoga Mill, where International Paper's Accent® Opaque is produced, is a magical place. On the eastern edge of the Adirondack State Park, nestled between Lake Champlain and Lake George, the mill is surrounded by six million acres of protected land, including dense forests, pristine waterways, and impressive mountain peaks. This three-part storybook-themed dimensional mailer tells the Ticonderoga story.
Each panel highlights a different aspect of Ticonderoga: the mill’s fairytale-like setting, how International Paper helps to care for the land, and Accent’s focus on sustainability. Paper-craft figurines make the scene 3D. And there’s more interactivity: scan each panel using the IP4D AR app to see video footage of the mill and the natural beauty that surrounds it.
Many people love Accent Opaque, but few know where the paper comes from or how it’s produced. The Ticonderoga Storybook mailer introduces people to an important part of the story: the natural resources that make Accent possible, and how International Paper is stewarding them for generations to come.
