EDINA, MINNESOTA -- January 31, 2001 -- The International Prepress Association (IPA) announced the release of "Profiting from New Revenue Streams", a landmark study exploring how prepress companies have successfully augmented their businesses with new, non-traditional products and services.
The report provides marketing and sales information gathered from prepress companies who have achieved success by offering unconventional services to their customers. The IPA Marketing & Sales Committee commissioned the report to serve as an important business tool for IPA members and other service providers in the graphic arts industry looking to diversify into new product areas.
Industry veteran Thad McIlroy, President, Arcadia House commented, "It's great to have information like this available. It's the first serious study I've seen that addresses the all-important question of how prepress shops and printers can take advantage of the numerous opportunities available to add new digital service offerings to the traditional prepress and print mix. This is essential reading for every service provider in our industry."
The study examines marketing and sales activities that were instrumental to study participants' successful ventures into five non-traditional product categories:
-- Creative and design services,
-- Digital printing;
-- Digital asset management; and
-- Facilities management.
Frank Romano, Distinguished Professor of Graphic Arts at RIT, reported, "Well done! The IPA should be commended for providing meaningful information [of this caliber] to its members and to the industry."
Charlie Martin, IPA Committee Chair and Vice President of Marketing, Harper House, Dallas, TX, said, "This report will go a long way to helping prepress companies adopt new business practices and create their own plans to successfully implement new products and services."
The report is available free of charge to IPA members or for $149 to non-members. For more information, call the IPA at (800) 255-8141.
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