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Monadnock Introduces New “Un-Plastic® Alternative” for In-Store Marketing

Press release from the issuing company

Recyclable, Fiber-Based ENVIsual ® Board Now Available for Next-Generation Retailers Wanting to Replace Unsustainable Styrene

Bennington, N.H. – Monadnock Paper Mills, Inc., the oldest continuously operating paper mill in the United States, is pleased to introduce the “Un-Plastic Alternative” for in-store marketing applications. New ENVIsual Board is a renewable, fiber-based and curbside-recyclable option engineered for a new generation of retail and hospitality graphics, POP displays, and signage.

ENVIsual Board is FSC® certified, manufactured carbon neutral (VERs) and made with 100 percent renewable Green-e certified wind powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.

“ENVIsual is an easy alternative to unsustainable styrene. It is the latest in a long line of Monadnock’s sustainably-advantaged materials serving as smart and high-performing replacements for traditional plastic based products,” said Julie Brannen, Director, Sustainability Solutions, Monadnock. “We will continue to deliver the performance, sustainability, and premium-quality attributes demanded by today’s brands and retailers.”

ENVIsual Board is engineered to deliver high print fidelity for the entire range of retail advertising needs, including brand-enhancing advertising, aisle talkers, shelf danglers, and directional signage. ENVIsual was designed to withstand temperature and humidity fluctuations, the surface is easy to clean and sanitize, and it has superior edge flexibility and surface integrity so it will not crack or craze like plastics.

Brannen notes that unlike commodity styrene, ENVIsual Board does not require costly and time-consuming Corona Treatment, a process that curtails the unsustainable material’s shelf life.

The smooth, bright white coated performance board is available in 48” X 96” sheets for immediate delivery. More information: www.mpm.com/ENVIsual

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