SUNNYVALE, Calif.- Impresse Corporation, an enterprise software developer and provider of collaborative marketing solutions at the enterprise level, announced today it has acquired three new customers: General Motors (NYSE: GM), Merrill Lynch (NYSE: MER), and Gutenberg On Line, a fully owned subsidiary of DDB Europe. They join numerous other enterprise-level businesses that are using Impresse to bring online visibility and control to the collaborative marketing function.
Impresse also announced today that it is enhancing its marketing platform to handle all resources utilized in putting together marketing programs, from conception to completion, including creative execution, spending and results. Details of the Marketing Resource Management launch, a major strategic move for Impresse and an industry-first solution because of its combined collaborative program execution and collaborative procurement capabilities were unveiled in a separate release.
* "The acquisition of these new customers validates Impresse's positioning as an enterprise level solution for the marketing needs of major corporations", said Siva Kumar, chief executive officer of Impresse. "For corporations, marketing is a time-consuming, people-intensive, major budget item, and the Impresse solution is ideally suited to boost the spend effectiveness of every marketing dollar.
* "As the world's largest vehicle manufacturer, General Motors is investing aggressively in technology and e-business," says Dave Brown, executive director, worldwide purchasing. "It simply makes good business sense to carry this commitment into our collaborative procurement activities. We plan to use the Impresse platform to increase visibility and control of our spending on a range of products and services, generate cost savings through increased efficiency, improve supplier management and reduce waste."
Gutenberg on line, subsidiary of DDB Europe, one of the European leaders in the production of Sales and Marketing materials just signed an agreement with Impresse. "This is a first step with Impresse", says Jean-Pierre Séguret, vice president managing director of DDB France. "The new MRM platform from Impresse will help us improve the flow of the relationship with our customers in the complete broad range of e-services covered by DDB."
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.