Editions   North America | Europe | Magazine


Adobe Customers Take The Stage At Sundance 2001 Film Festival

Press release from the issuing company

San Jose, Calif., Adobe Systems Incorporated today announced that Adobe® After Effects®, the company's award-winning motion graphics and visual effects software, was used to create several digital films that are being featured this week at the 2001 Sundance film festival, an exhibition of work at the forefront of independent cinema. The films created with Adobe After Effects software span various film genres including drama, animation and comedy. "The Sundance film festival is the perfect place for our customers to showcase what is possible when using Adobe products to create compelling digital content," said Bruce Chizen, president and CEO of Adobe Systems Incorporated. "The diversity of the movies that are represented by our customers at the festival are a testimony to the versatility of After Effects in digital filmmaking." "Using After Effects, we were able to work very smoothly, moving from rough cuts to the final resolution," said David Tecson, Edgeworx. "We conducted tests in high-definition along the way to check our progress before recording to film. Because recording to film is expensive, this allowed us to use the 24p capable high-definition equipment we have in-house to check progress while keeping costs down. After Effects delivers all the professional features we need, yet it helps us stay well within budget." The Adobe customer films featured at Sundance this year include three shorts and three feature films, including the first film to be produced in high-definition with the new Sony/Panavision 24p HD (high definition) camera system.