The updated website features a friendly user interface and a streamlined product portfolio.
Brookfield, Wis. – Colordyne Technologies, a leading manufacturer of efficient, high-resolution digital inkjet printers and retrofits for the narrow web label and tag market, announces the launch of an updated website, which offers an improved visitor experience and more accessible information.
The new design implemented on www.colordynetech.com offers users a better experience through functional navigation and a modern, visually compelling look and feel. The company focused on:
Making it easier to access resources like product information, eBooks and case studies.
Implementing online support requests with automated queueing.
Updating the corporate colors and branding used across the website.
Colordyne's main product page on the updated website.
"The current market is driving greater engagement online," said Katelyn Bohr, Director of Marketing, Colordyne Technologies. "With this in mind, we wanted to make it easier for our customers to access information and contact us through Colordyne Technologies’ website."
A key component of updating the website was streamlining Colordyne Technologies’ product portfolio. This division of Colordyne caters to brand owners, private label manufacturers and label converters in the label and tag market. The revised product portfolio consisting of the 1800 Series, 2800 Series and 3800 Series includes a benchtop label printer and four retrofit solutions. All other products, including the 1600 Series and 2600 Series systems are now part of the company’s legacy equipment and are only available as special order, pre-owned or demo units.
"This is our 10th year serving the label and tag market, and we wanted to update our product portfolio to reflect where our company and the market are headed," said Bohr. "We’ve streamlined our product portfolio while still being able to offer customers scalable solutions. So, as more companies adopt digital printing, we can offer them the solution that is right for their current business needs and then grow with them as their volumes increase."
Earlier this year, Colordyne Technologies celebrated its 10-year anniversary by launching a new division focused on print engine development and innovation. Part of this launch included a new website, www.colordyneinkjet.com, serving strategic integration partners (SIPs) in a wide range of markets such as commercial print, corrugated packaging and paper products, among others. This division helps SIPs take advantage of digital technology by integrating inkjet print engines into their products.
Colordyne plans to continue developing new ways for customers to engage with the company online, including the launch of an e-commerce site for consumable ordering later this year.