Kodak Polychrome Names New, Worldwide Marketing Director
Press release from the issuing company
Norwalk, Connecticut, USA Jeff Jacobson, Chief Executive Officer of Kodak
Polychrome Graphics, has named Beth Hogan Scott as Director of Corporate and
Worldwide Marketing Communications.
Hogan Scott will provide overall public relations direction regarding corporate
issues and strategic product messages and will act as a corporate resource to
worldwide marketing personnel. She will oversee the company's corporate identity
standards and will be responsible for synchronizing corporate and regional
market research activities. Hogan Scott will also manage employee
"Beth brings years of specialized graphic arts marketing and communications
skills to this position," says Jacobson. "I'm confident that her extensive
knowledge and her commitment to results will be invaluable to the Kodak
Polychrome Graphics organization around the world."
Hogan Scott joined Kodak Polychrome Graphics in April 1998 as Manager, Worldwide
Marketing Communications. A 20-year veteran of the graphic arts industry, her
career began at Graphic Arts Monthly, where she progressed through a number of
sales and marketing positions. She has served as Marketing Services Manager for
ATF Davidson Inc., and Manager of Corporate Communications for Omni-Adast
International. Prior to joining Kodak Polychrome Graphics, Hogan Scott was
Marketing Communications Manager for Anitec.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.