Pantone to Provide Universal Color Language For E-Commerce
Press release from the issuing company
NEW YORK--New Business Division's Accurate Electronic Color Delivery Will Improve Customer Satisfaction, Inventory Control and Trend Tracking
Today at the NRF 90th Annual Convention & Expo, Pantone, Inc., the globally recognized authority on color and provider of professional color standards for the graphics, fashion, interior and industrial design industries, announced the formation of TheRightColor, a new business division. By providing a universal and precise color language along with technology solutions, TheRightColor focuses on developing solutions and technologies that enable retailers to build a color standard infrastructure to improve the consumer's shopping experience and impact the vendor's bottom line across all distribution channels. TheRightColor's solutions are based on the PANTONE TEXTILE Color System(R), the globally accepted standard for color specification, communication and identification.
TheRightColor's solutions will enable retailers to reduce the number of returns due to inaccurate color representation, as well as improve inventory tracking and replenishment strategies. In addition, the ability to monitor customer color preferences enables upselling and cross-selling, allowing the retailer to sell more product per visit. Meanwhile, the use of PANTONE Color codes empowers the customer to more confidently coordinate and complement merchandise.
"Our vision is to revolutionize purchasing behavior with marketing tactics for omnitailing - traditional and new retail formats, including e-tail, electronic kiosks and mobile computing, as well as emerging technologies," explained Richard Herbert, executive vice president of Pantone. "TheRightColor's solutions will benefit product categories in which color confidence is critical to customer satisfaction and increased sales - such as apparel, furniture, home accessories and cosmetics - by matching the color of the physical object to the precise PANTONE Color reference, and then accurately delivering that exact color to the end user. Our goal is to create a standard color framework that will significantly reduce consumer skepticism and augment bottom line benefits for the retailer."
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