Commercial Printer Market: Introduction
Commercial printers are ideally used in small and medium size businesses to print papers. Compared to residential printers, commercial printers provide high capacity printouts. Commercial printers enable the printing of a wide range of materials including product manuals, direct mail, catalogs, books, and transactional applications.
A typical commercial printer has different press and binding equipment to work on various types of jobs. For large print-runs, offset printing which involves creation of print plates remains the dominant method. Therefore, in general, commercial printing has many advantages to create professional and outstanding final products catering to different end- use industries.
Key Drivers of the Global Commercial Printer Market
Increasing number of small and medium size businesses in emerging economies is anticipated to create lucrative business opportunities for commercial printers in the next couple of years. Commercial printers have extensive application in various small and medium size businesses. Therefore, demand for commercial printers is anticipated to increase during the forecast period with the growing number of SMEs.
Additionally, growth in the packing industry worldwide is anticipated to fuel the growth of the commercial printer market. Furthermore, the commercial printer market is majorly driven by increasing advertising needs of businesses, taken care of by advertising firms.
Additionally, growth of e-commerce platforms have expanded the geographical presence of manufacturers worldwide. This is anticipated to augment the growth of the commercial printer market.
Packaging opportunity for commercial printers to create new opportunity in the commercial printer market
The ongoing digital transformation, namely electronic displacement, has created new challenges for commercial printers. Internet adoption, proliferation of connected devices, and the ability to track user behavior and data is a boon to digital communications and marketing. Commercial printer manufacturers are differentiating their products and services due to the advent of digital displacement. Most manufacturers in this industry have moved into sign and display graphics application produced on wide format equipment.
Asia Pacific region offers growth avenues for the global commercial printer market
Geographically, the global commercial printer market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
Countries in North America and Europe boast some of the key companies specialized in commercial printers. HP, Epson etc. are some of the well-known brands in the commercial printing industry.
Asia Pacific region on the other hand is anticipated to create lucrative opportunities in the next couple of years. Increasing population of youngsters, rise of many emerging economies etc. is anticipated to create lucrative opportunities for the growth of the commercial printer market.
Other regions such as South America and Middle East & Africa have strong potential growth in the commercial printer market.
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