Colleyville, Tex. – Madison Advisors’ senior analyst, Gina Ferrara, will share her insights about the steps needed for a successful digital transformation at Crawford Technologies’ Customer Communications Virtual Summit held Wednesday, May 6 beginning at 10:00 a.m. EST. This complimentary virtual summit is bringing together the most respected customer communications experts in the industry to share valuable insights into the strategies to help optimize and improve your customer communications.

Ferrara will present, “Digital Transformation: What’s All the Buzz About?” on Wednesday, May 6 from 11:45 a.m. to 12:30 p.m. Digital transformation is an enterprise-wide business initiative that requires a well-defined strategy for success. This interactive session will cover the what, why and how needed to develop a successful digital transformation strategy and why it is critical to integrate CCM and CX to meet customers’ expectations.

Madison Advisors offers research and consulting services that provide objective analysis, client-specific guidance and in-depth market knowledge in Customer Communications Management (CCM). Over the past two decades, Madison Advisors’ industry-neutral expertise has enabled enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving CCM requirements. The firm’s analysts are frequent speakers at industry events, including MAILCOM, the In-Plant Printing & Mailing Association’s annual conference, XPLOR and DOCUMENT Strategy Forum.

Click here for more information or to register for the Customer Communications Virtual Summit.