Baker Labels will be producing around 3 million labels free of charge for the Salute the NHS campaign whose aim is to provide a million meals to NHS staff over the next three months.

British businessman, Ron Dennis CBE, has launched Salute The NHS, a major not-for-profit initiative aiming to feed thousands of dedicated NHS workers with high-quality meals and booster snacks over the next three months.

The nutritious boost pack meals for vital frontline NHS staff, working either in hospitals or sick and confined to isolation at home, will start being delivered on Monday 6 April at the John Radcliffe Hospital in Oxford. They will then expand across the country to Government targeted locations. They hope to be doing around 10,000 meals a day in the coming weeks.

This follows the production of free social distancing floor stickers for local businesses and financial donations to local charities:

• £1000 donation to the Brentwood Foodbank
• £5000 to Kids Inspire
• plus the donation of 1000 protective face masks to nearby NHS facilities.

Baker Labels’ contribution to the Salute the NHS campaign is just another example of Steve Baker’s commitment to supporting the community and doing the right thing, particularly during these challenging times.

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"When I was contacted by Ron Dennis and heard about the campaign I didn’t hesitate. We are in a position to be able to manufacture the number of labels required and to be flexible on quantities, variations and demand. With the added support from our material suppliers at Avery Dennison, who have agreed to donate 15000 square metres of material I’m proud to be part of the team of suppliers collaborating to get this done."

Steve Baker Managing Director, Baker Labels.

The first labels Bakers have produced for the campaign will be used on the boxes and packaging of the Boost Food Packs.

The ‘Boost’ Food Packs have been carefully planned by a team of chefs and nutritionists – led by food expert Lyndy Redding – to ensure every pack is balanced, nutritious and tasty, designed to sustain the body and mind. Wherever possible each pack will also include some treats.