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Mobile technology is playing an increasingly important to today’s society. Despite the growing importance of mobile, all channels (print, mobile, social, online, mass media) must be a part of the marketing mix. This article provides a brief overview of how mobile can be integrated with other media types to become more effective, citing research from a recently completed study from InfoTrends
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By John Foley on Dec 08, 2011
Good Post Barb.
I agree with re-purposing content but I would like to elaborate if I may and say it is not just about making the same content mobile friendly. Example - I see a lot of folks just using tools that mobilizes their content so it is mobile ready. The problem with that is the information that was meant to be read on a big screen is now one big long train of information that is not easy to navigate. So think through your mobile strategy and think about the user!
My 2 Cents - John Foley, Jr @johnfoleyjr http://www.iFlyMobi.com