Premium Commentary & Analysis
The Proven Path to High Profits: Sell as Much as You Can Produce for as Much as the Customers Will Pay
The key to effective pricing (aka profitability) is not just understanding costs, but understanding the market for print and what customers are willing to pay. Tailoring estimating and quoting to individual customers, or groups of customers, can help maximize the contribution from current customers, and potentially win customers who may have been hesitant to do business with you.
By Robert Lindgren
Published: April 18, 2019