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There Are Opportunities in Labels and Packaging—But Where Do You Start?

Whether you are already a converter or are a print service provider looking at expanding your product and services portfolio, it is important to develop a long-term strategy in order to capture your share of the changing and developing market. In this new series, David Zwang takes a deep dive into the opportunities, changes, and challenges that you need to focus on in Labels and Packaging.

By David Zwang
Published: March 26, 2019


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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at david@zwang.com.



By John Zarwan on Mar 26, 2019

15 years ago I did a piece for WTT on the challenges for commercial printers moving into packaging (It no longer is on the website but can be found here http://johnzarwan.com/pubs/1205pkgwtt.pdf) While things certainly have changed, and many commercial printers have successfully made the transition to offer packaging and labels, the advice still pretty much holds.


By John Hagan on Mar 26, 2019

Another good article worthy of a quick review. Making good strategic decisions for investment (as a point of growth in our industry) is always a worthy of review.

Diversification of services, making the correct investment decisions. As everyone knows, being a one trick pony limits sustainability in today's graphics industry. Forward thinking companies are one that survive an ever changing client market.

(Also see the article in the discussion section that John wrote 15 years ago relative to commercial printers that had moved into packaging - also a good read) http://johnzarwan.com/pubs/1205pkgwtt.pdf


By David L. Zwang on Mar 26, 2019

Hi John

Absolutely.. that is the direction I am heading in this series. I remember reading John's article, and yes it was. BTW.. Hi John


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