WhatTheyThink

Premium Commentary & Analysis

Esko—Firing on All Cylinders

Esko has been the premier provider of software and hardware solutions for label and packaging prepress. Now that the market is changing, what are they doing to address these new requirements? A lot!

Tuesday, December 04, 2018

Esko is a very well-known name in the label and packaging field. Their history goes back to the 2001 merger of Barco Graphics and Purup-Eskofot, and the subsequent renaming to Esko in 2006. They further acquired Artwork Systems Group in 2007, which included Enfocus, making them “the” premier developer of software and hardware solutions for packaging prepress and a real powerhouse. In 2011, Esko was acquired by Danaher, which currently owns more than 30 companies in diagnostics, life sciences, dental and environment and applied solutions in an effort to build a group of businesses that support a Product Identification Platform (PID). Other sister companies in this Danaher PID group are Videojet, X-Rite Pantone, AVT, Alltec, and others. It is quite an impressive list of companies that collectively service the vertical packaging design and production market. 

However, as we have seen with other industries and companies, it is important to take a look at where you are, and more importantly where the industry you are serving is going to enable you to better define or even redefine priorities. Recent studies showing that a new product “go to market” timeline is 190 days has forced consumer product companies (CPC) and their suppliers to look at better ways to streamline and automate their processes. The Danaher PID group, with Esko at the core, has been looking at how they can help the market as a whole address those new realities.

The historic Esko client base is packaging design and prepress companies, so they felt it was important to help them better bridge the design and production processes with their clients, the CPCs. Using WebCenter, their project management system as a base, they started to add functionality that would extend the web-based project communication to the CPCs. They subsequently acquired Media Beacon in 2015, which brought an extensive enterprise-level DAM solution to their offerings. This new solution now provides much broader support to the needs of the CPCs beyond just packaging production, including process collaboration, analytics and even video support. In July of this year, Esko acquired Blue Software which brought even more management tools to the collaborative label and artwork management process. 


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

Canon: Continued Production Inkjet Development and Growth

Canon: Continued Production Inkjet Development and Growth

With more than 2,000 ColorStream units delivered worldwide, Canon has introduced the new 7000 series for mid-range production. To say that Canon has been broadening their portfolio of production printers is probably an understatement. There are new developments in the ProStream platform and the new iV7 B2+ cut sheet press is about to hit the street. Read More

Kodak Keeps on Growing!

Kodak Keeps on Growing!

Coming out of three consecutive quarters of year-over-year growth, Kodak has been delivering on their promise to rebuild and transform the company. In this Business Update video, David Zwang talks with Jim Continenza, Eastman Kodak Chairman and CEO. Read More

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More

Labels and the Connected Supply Chain

Labels and the Connected Supply Chain

You can think of this very competitive connected supply chain landscape in four layers: material suppliers, label converters/printers, hardware OEMs, and software/platform players. The connected supply chain has changed from moving things hand-to-hand or through email to more full-featured automated systems. The good news is that, as a converter, after you decide where you would like to start, there are so many options for you to select from. Read More

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Print is a very adaptive technology and direct-to-object (DTO) is another area where it can offer new opportunities for PSPs and product manufacturers. Today, most of the product and packaging decoration (i.e., labels and tags) that exists is handled by a label converter. It is a well-established process that probably won’t disappear. However, it can and will be challenged by inline DTO printing solutions, offering new opportunities. Read More