(See original press release.) 

Print has been going through a difficult transition, but seems to be finally finding its new place and regaining credibility and viability. Unfortunately, some print roles were impacted during the digital media transition and that has had a marked effect on companies that, for example, produce office and enterprise and some commercial printers. These companies have been pressured to reinvent themselves to mitigate the market shifts in print use “and” to satisfy their investors. Some have increased their presence with production inkjet technology, some moved toward other production print applications like labels and packaging, some to offering ancillary services, others to mergers and acquisitions and some to all of the above. Xerox is one of those companies and with this new digital press seems to be continuing its new path positioning itself in the market.

At first glance, the new Xerox® Iridesse^TM Production Press looks like a cross between the iGen and the Color Press, and for good reason. This new press is a collaboration between Xerox—the developer of the iGen—and Fuji Xerox—the developer of the Color Press. This new co-developed press has a lot of DNA from both of those press platforms and many new innovations and enhancements, so it provides a nice product line refresh from both of those existing presses.