Reports of the death of Print may be premature… Adam Kustin, VP of client consultation for Shelton Group Inc., an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices, describes some of the findings of recent research.
We recently completed the research phase of a marketing plan for a client who engages millions of consumers each week through their existing lines of business. The client will be launching a new initiative in the green products space; therefore, a component of the research focused on the role or importance of media when learning about green products. One of the age segments we focused on was 18- to 24-year-olds. When imagining how this segment consumes media or gathers information, one would guess that the Internet – and, likely, social media sites – would be the No. 1 resource. Or at least second. Or definitely no lower than third. How about fourth?
Read the rest of the article and learn about their findings. It sure looks like print – especially “old fashioned advertising” and well-designed packaging – is still alive and kicking…