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The Role of the CEO When Transforming Your Business
By Jerry Scher
Published: April 23, 2013
The challenges that we face when transforming a business are substantial and require the involvement of the entire organization. Each member of the team plays a different role but without the involvement of the CEO the chances of success are drastically reduced. In many situations there are multiple strategies in play; while the legacy business must be maintained and expanded the transition team must define and create the future. Under these circumstances, the CEO’s role must be carefully examined and defined.