Valassis Communications, Livonia, MI, is one of the largest printers in North America with reported revenues of $916.5 million in 2003.

One of the leaders in the free-standing inserts marketplace, Valassis also produces die-cuts, posters and calenders as well as one-to-one marketing and CRM services. Printing products for the sales promotion markets includes cents-off coupons, refund offers, premiums, sweepstakes and contests distributed to homes in the US and Canada. Customers include Krogers, Safeway and numerous package goods manufacturers.

With 71 web press units in Wichita, KS, Livonia, MI, and Durham, NC, Valassis plantas operate around the clock. To keep up this hectic pace, the company invests in the latest equipment and in November announced the installation of it's third Lithoman IV web press, with a forth on the way. One of the 57-inch four-around presses set a record of 1,080,000 impressions in a 24-hour period. That's equivalent to 60,480,000 pages or 733 miles of paper.