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Commentary & Analysis

Building A Competitive Intelligence Capability

By Ed Crowley March 15,

By WhatTheyThink Staff
Published: March 15, 2004

By Ed Crowley March 15, 2004 -- Last month we discussed the Market Intelligence (MI) concept, and how MI is the critical weapon in the business battlefield. We also discussed the four basic building blocks for MI: Competitor Intelligence, Product Intelligence, Market Understanding, and Customer Understanding. The topic this month is the first building block, Competitor Intelligence. This special feature is being made available in Adobe Acrobat format in order to preserve the look and feel of the original graphics: View/Download this special feature (62KB PDF)



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