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Look Before You Leap

Developing a business plan focused on the needs of your market is more critical now than ever to help you stay in business. Rapid advances in technology give you more options on how to grow and take your business forward. Equipment and service decisions need to be driven by your market needs – not your competition.

Monday, June 25, 2012

Printers over the years have often reacted to outside influences when it comes to equipment and services. There has always been pressure to buy whatever the printer down the street put in. The sales force can be an additional source of pressure for letting you know that you need to put in equipment or services you don’t offer.

Printers over the years have often reacted to outside influences when it comes to equipment and services.

There has never been a more important time when business strategy needs to precede equipment or service decisions. Drupa 2012 is past but there is a lot of new technology that will be unfolding over the next few years. Each company will need to decide what is right for them.


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About John G. Braceland

John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.

Please offer your feedback to John. He can be reached at [email protected].

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