WhatTheyThink

Premium Commentary & Analysis

Xerox reports flat Q3 and looks to productivity gains to keep competitive

By Ann Levine October 28,

Tuesday, October 28, 2003

By Ann Levine October 28, 2003 – Xerox Corporation (NYSE: XRX) announced third quarter earnings of $0.11 per share as compared with $0.04 for the same period last year. Xerox reported revenue of $3.7 billion. Revenue showed a decline of 2% compared to the third quarter of 2002. Gross profit margin was stated at $41.1 million reflecting seasonality in the third quarter. Topics of this summary: * Company Performance Overview * Guidance * Q & A Company Performance Xerox reported that revenues were down in the third quarter mainly due from the exit from SOHO and significant decline in Light Lens. Targeted growth areas include office digital, services and digital imaging. Growth in these areas was 6%. Note: The company expects the growth areas to comprise 90% of revenues by 2005. Color revenues were up 15% and account for 20% of the company's total revenue. Production color installs were up 8%. In production through the first half of 2003, Xerox maintained market share leadership in black and white publishing, printing and color. In black & white publishing, market share was up 5 points to 66% in the US and down 2 points or 53%, in Europe. In printing, Xerox share was up 4 points to 20% in the US and 24% in Europe. In color, market share was 51% in the US and in Europe 62%. In the DMO segment, equipment sales revenue was 33% and total revenue growth up 9%. To maintain cost competitiveness, Xerox has implemented Six Sigma efforts which have been an enabling tool to drive costs down. Six Sigma has touched 9,000 people in the company and has resulted in 258 projects in place currently. Guidance Xerox plans to deliver full year 2003 earnings in the $0.50-0.55 range. Q & A 1. Xerox anticipates that revenue growth for the fourth quarter will be similar to levels it has already seen. Post sale revenue is expected to stabilize and Xerox expects modest improvement. 2. Pressures on margin performance include balanced pricing and investments. The company is dealing with productivity issues to ensure margins are not impacted. 3. Xerox has usually seen an increase in gross margins in the fourth quarter, aside from last year's licensing revenues that had an impact; the company expects comparable gross margins as compared to previous years. 4. $40 million in restructuring is incremental to the previously mentioned $115 million. 5. In previous calls the company made a commitment to bring down SAG as a percentage of revenue. Although today's financials showed a 2% drop, the company is on track and comfortable with its progress in this regard and will continue to bring this down in absolute dollars. 6. Xerox was not willing to provide specifics on restructuring except to state that the $115 million in structuring costs will have minimal cash flow implications. Xerox is ensuring that every part of the business functions at benchmark capacity. 7. Color revenues were down in the third quarter, but Xerox is pleased with the overall revenues. Historically revenues always are down from the second quarter. 8. Within its business delivery, Xerox is not anticipating positive economic movement in the market. Although there has been some growth in the small to medium sized business segments, there is not a direct translation to a loosening up of capital. 9. Since pricing has been stable in the last three quarters, for 2004 Xerox does not plan a major shift. 10. There are 300 people are fully employed in Six Sigma efforts at Xerox. There is no time table as to when the benefits from these activities are expected.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Recent Articles from WhatTheyThink

The Total Label Issue

The Total Label Issue

This issue of the WhatTheyThink Quarterly is all about labels, which are seen as a high-growth part of commercial printing, driven by e-commerce, food/beverage demand, and regulations. The market has surpassed 1.2 trillion square meters of label production volume per year, and is moving toward high-mix, low-waste production rather than only high-volume throughput. While flexo is still used for high-volume label production, digital label printing often complements it—or in some cases replaces it. But labels are about more than printing technology. Read More

The Unified Platform for Packaging Manufacturing Excellence

The Unified Platform for Packaging Manufacturing Excellence

Leverage 30+ years of plant-floor expertise. Trusted by 700+ packaging manufacturers globally to reduce waste, optimize scheduling, and drive digital transformation. One unified foundation. Eight packaging-native pillars. Zero fragmentation. Read More

Expand Your Opportunities with the Truepress JET 560HDX from SCREEN

Expand Your Opportunities with the Truepress JET 560HDX from SCREEN

Commercial, direct mail, and publishing printers accustomed to producing jobs over several weeks can now print them in days with the SCREEN Truepress JET 560HDX. The press can accommodate 120 lb. coated or uncoated paper up to 560 mm wide. Read More

Around the Web: Of Water and Winners

Around the Web: Of Water and Winners

A sign-writer created the visual style of music festivals. The “2026 Milky Way Photographer of the Year” winners. AI appears to be catching on among the Amish. Sony has upgraded its wearable air conditioner. How to easily reuse produce bags. A complex digital water clock. A Nobel Prize–winning technology is able to extract water from dry air. Yes, it is possible to be allergic to water. Laser-induced graphene on Kevlar enables multifunctional structural composites. The “most desired” place in each of the 50 states. “The rise in plastic surgeons asked to create ‘AI face.’” K-pop band BTS has teamed with Oreo to release limited edition OREO x BTS Cookies. Welcome to WhatTheyThink’s weekly miscellany. Read More

Graphic Arts Employment in April Down Overall—Substantially Among Non-Production

Graphic Arts Employment in April Down Overall—Substantially Among Non-Production

April 2026 saw printing industry employment overall generally flat, down 0.4% from March. And while production employment was up 0.6%, non-production employment was down by 2.5%—basically the reverse of what we saw in March. Read More

Recent Printing Industry News

Wednesday, June 03, 2026