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Industry Insight

The new simple, easy, fool-proof method for any Magazine’s Success

For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title.

By Bob Sacks
Published: July 7, 2010

For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title. I actually love the magazine and look forward to getting it each month. But I am so sick of hearing about the salvation of the magazine industry based on the success of The Food Network Magazine that I am today, here and now, drawing a line in the sand.

Here, my friends, is a simple, absolutely fool-proof formula for starting any successful magazine.

Step 1) Have a successful TV show for twenty years.
Step 2) Make sure that this successful TV show has plenty of variety in both topics and stars
Sub Step 2a) The show must have plenty of celebrities. (Creating the long-term celebrity status on the show is more than permissible; it is preferable.)
Step 3) Wait twenty years for proof of concept and a mass audience.
Step 4) (This is the easy step.) Produce a wildly successful magazine based on the wildly successful TV show.
Step 5) Claim that this new, simple and easy approach to printed products is the foundation of the success of the magazine industry.
Step 6) Repeat as necessary. Create another wildly successful TV show and go back to Step 2

If you follow these ultra-simple Bo-Steps to magazine success, you will be considered a veritable media genius.

 

Discussion

By Allie on Jul 13, 2010

You proceeded to refer to Food Network as a "show" it is not a show it is an entire TV station..

 

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