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Commentary & Analysis
Stand out companies in our industry
By Gail Nickel-Kailing
Published: February 5, 2010
Over the last few weeks, I've posted a series of articles on the importance of creating and implementing a differentiating strategy for your business. I've been getting some very positive feedback...readers have said they feel this is an important topic for this industry, at this time.
One reader suggested the need to call out more examples of companies inside the industry who've are succeeding, by differentiating themselves. Companies who have really narrowed their focus to land on a big idea...carved out unique space that they uniquely own...and defined their difference in a way that is enabling them to grow and prosper. So I'd like to put the call out here to bring some of the lesser known success stories to the forefront.
Do you know of a successfully evolving print service provider? A company that has transformed itself from an "old world" business model to a more contemporary model"? A company that has successfully morphed their business into a specialized niche? Or, someone who has landed on a big idea and is doing a good job of aligning their entire operation around that idea?
I'd like to hear about them...either as a response on the blog here or in an email to blieber@originalthoughtllc.com.
And if you'd like to suggest future topics for our new feature, Thinking Creatively, please don't hesitate to let us know.
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