BoSacks Speaks Out: On Fee-Based e-Edition Newspapers
Here are two stories about the continued rise and acceptance of digital editions:
By Bob Sacks
Published: August 6, 2009
Here are two stories about the continued rise and acceptance of digital editions: USA Today Launches Fee-Based e-Edition and Zinio Sees a Boost from Online Magazines. It is important for us to acknowledge and see trends as they materialize. I am skeptical about an e-newspaper like USA Today charging for the e-edition, but I read the New York Times as a digital product and I willingly pay for the privilege.
Why is a good question? The answer is because I want the local ads and as well as the stories. And I want the ads exactly as they were printed. The local ads to me are just as important as the journalism. OK, maybe not just as important, but you know what I mean. I will say that even though I pay for the e-newspaper, I believe that I am in the minority on this one. USA Today might get some readers to pay as I do, but I don't think they will get enough subscribers to make their digital edition a viable paid platform. There is and will be too much free news elsewhere and everywhere.
Still the e-reader platform is going to get better and better and eventually will be accepted by the majority of readers.
Will there be plenty of room for profit in print? Absolutely. Printers will make tons of money and so will plenty of publishers. But my point is that the majority of readers and the bulk of the advertising will be digital. It is inevitable.