How much does something cost? This seems like an easy question but is sometimes harder to answer than you think. Pressure to cut costs is always present but how is this measured? Here are some of the components that are involved.

Material Cost: Do I really know how much something costs or are other products or services included? For example, labor for in-plant ink operations, the cost of equipment for CTP equipment or pressroom auxiliary equipment can be rolled into material costs. Are rebates or other discounts figured in? Make sure you ask your vendor if there are additional price breaks for larger quantities or consolidating orders.

How Long Does it Last: This is always a tough question and usually takes time and record keeping. Items such as ink or chemistry mileage are not always considered when looking at the price. Products are often touted as premium.  But how do you know? Testing is required to prove the manufacturer’s claim. If you are involved with a peer group or other industry network you can inquire about other’s experience.  If not, ask the manufacturer or distributor for references from other printers who are using their products. After you have verified the product’s claim make sure you periodically check to see if you are still getting the same results. Mileage and usage can vary over time or from shift to shift.