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The Paper Chase

Planning for paper is one of the most important factors when running a print shop. Getting a read on the current state of the printing industry though, can feel like firing at a moving target. John Braceland tries to simplify your paper planning process and point your team in the right direction.

Friday, October 29, 2010

Paper is usually the largest purchase made by a printing company. In the current global market, purchasing paper can vary between being complex and simple.

The earthquake in Chile had the world pulp market scrambling. Currency changes affect the competitiveness of different countries. The price of oil affects shipping and distribution costs. Changes in duties and tariffs alter pricing dramatically. Mill strikes in other countries and demand in China all affect the price of paper domestically. Even issues such as the availability of shipping containers or the demand for recycled paper in Asia have an impact on pricing.

Staying up with these events is not always easy. Industry publications from RISI or OBM can help. But what information are you getting from your local merchant or mill representative? Regular communication about what is happening in the world market can help you spot an opportunity for additional profit or help you avoid getting caught short. Expect this type of information from your suppliers.


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About John G. Braceland

John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.

Please offer your feedback to John. He can be reached at [email protected].

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