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I'm a printer…can I do this, or do I need a degree in programming?
In the seventh article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what new skills are required and obstacles likely to be encountered for printers to bring cross-media services into their businesses. It focuses on how to grow the talent, or where to find the talent, that is required to be successful.
By David Zwang
Published: October 11, 2010