Changing the Printer’s Mindset

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Changing the Printer’s Mindset

We keep hearing that the future for print shops is to become “integrated communications providers”, but making the transition can seem like a daunting task to printers who are still stuck in the old print world. This week, Andy Tribute examines the adjustments printers need to make to survive.

By Andrew Tribute Published: August 31, 2010

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.