DMM, Inc. was founded in 1983 and is a second generation, 25 year old privately held direct marketing solutions company located in Scarborough, ME.  John V. Cloutier is the President and CEO of the company.   As an end-to-end solutions provider, DMM specializes in transactional documents and digital print production and offers 1:1 communications, cross-media programs as well as web-to-print solutions and data analytics.   The DMM facilities occupy 175,000 square feet and include direct mail and digital print production and fulfillment centers.

WTT: What are the challenges with implementing a transpromo strategy?

JC: We are focused on developing technology solutions such as Transpromo Communications and with that comes the challenge of educating the client.  This also requires a paradigm shift on a better and new way of conducting business.  As a marketing solutions provider our biggest challenge is to find out what areas of the country we want to focus on targeting.  Since we are in the early adoption stage of the Transpromo industry - our biggest challenge is how to educate and sell at the same time.