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Investing for the future at Freeport Press, David Pilcher Jr, VP of Marketing and Sales

David Pilcher Jr,

Tuesday, December 16, 2008

David Pilcher Jr, is Vice President of Marketing and Sales at Freeport Press Inc. Freeport Press specializes in short run publication and direct mail printing. The company currently serves over 300 customers and have tripled in sales over the last 10 years. David is responsible for managing the sales team, maintaining his own block of sales and the creative aspects of all advertising/marketing material including Freeport’s website, print ads, and corporate newsletter.

WTT: David, Thank you for speaking with us today. What are the biggest challenges your company faces today?

DP: The biggest challenges we face today are the rising material, and delivery cost in combination to the lack of sales volume and overall underutilization of equipment in our industry. This is a dangerous combination because many printers are cutting pricing and at the same time they are experiencing higher manufacturing cost. Pricing pressures on our existing customer base make even our oldest and most loyal customers more responsive to receive competitive pricing from other suppliers.


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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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