Cost is a fact; price is a philosophy

Cost is what it takes to make something and price is what you can sell that something for. Hopefully, price is higher than cost.

With printing, both cost and price have declined in recent years. This is good and bad. Good because lower cost coupled with stable value-based pricing produces reasonable profit. Bad because, as an industry, we tend to give the profit away.

The key to success in the printing industry has long been cost control.

Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.

WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?

About Frank Romano

Frank Romano has spent over 60 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers. He continues to teach courses at RIT and other universities and works with students on unique research projects.