In early 2005 Xerox Corporation and Fuji Xerox announced their largest order for the iGen3 digital production press. This was for 24 iGen3 units from JAIS Ltd in Osaka, Japan. JAIS Ltd. is a division within the Mitsui Sumitomo Bank. The order for the 24 iGen3 presses was to handle the printing of monthly statements for Mitsui Sumitomo Bank’s VISA credit card operation. This credit card operation is the master VISA operation for Japan, and it handles 44 different affiliated VISA cards. In total it has 13 million customers all legally requiring monthly statements of their accounts. The Mitsui Sumitomo VISA credit card operation is the second largest credit operation in Japan, JCB being the largest. Mitsui Sumitomo Bank is the fastest growing operation and is continually looking for ways to move ahead of the larger competitor.

Mitsui Sumitomo Card decided to adopt "trans-promo documents" that handle all the financial details of the credit card statement, but also provide targeted marketing information based upon buying habits of the customer.

Before the Xerox iGen3 acquisition the printed statements for the Mitsui Sumitomo VISA card customers all followed the same format and content and were printed using continuous feed monochrome laser printers printing onto offset pre-printed shells. JCB upgraded the manner in which they worked when they installed Kodak Versamark continuous feed inkjet color printers printing in three colors (red, blue and black), and doing a degree of personalized marketing. Mitsui Sumitomo Card decided to go further than this and also to print to a higher quality than its competitor. It decided to adopt what is being termed "trans-promo documents." These are document that handle all the financial details of the credit card statement, but which also provide targeted marketing information based upon buying habits of the customer. This targeted marketing information is printed as a part of the statement rather than being added as an insert in the statement’s envelope.