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Notes from the Field: To Partner or Not to Partner? Part 1 of 3

Part 2 Part 3 THE EAGLE has recently been involved in a number of client situations in which the companies were either:

Wednesday, December 15, 2004

Part 3

THE EAGLE has recently been involved in a number of client situations in which the companies were either:

Through these efforts it has become clear that many companies have not developed a method for evaluating strategic options. Instead of considering what is happening in the marketplace that should influence their decisions, many evaluate opportunities solely based upon internal knowledge and capabilities. Our concern and thesis is that they may not react constructively through too much introspection.

From prior work, THE EAGLE has seen the impact of such introspection, whereby companies believe that through hard work and internal effort they are capable of directing and determining their own successful future. One of us lived through the rapid rise and subsequent fall of ScanView, the cute little drum scanner company that later entered the Imagesetter world without the financial resources to handle it. The management and backers believed they could overcome all obstacles if they only worked harder. It didn’t work for them, and it doesn’t work for others. ScanView was sold to Eskofot (now part of Esko-Graphics), a technology partner, for “pennies on the Danish Krone.”


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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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