On October 12, 2004, a group of investors lead by Robert G. Burton, Sr., Chairman and CEO of Burton Management Group, and past Chairman, President, and CEO of both Moore Corporation, Ltd., and World Color Press, Inc., filed an SEC Form 13D to initiate a shareholder action.

Poor share price performance and missed financial targets have caused Burton Capital Management and a small group of other investors, to lose confidence in Creo’s Board of Directors and CEO. The shareholder group also disagrees with the company’s operating strategy and believes that Creo has made a number of poor capital allocation decisions. As a result, the investors intend to secure control of the company’s Board of Directors and cause Amos Michelson, Creo’s Chairman and CEO, to resign or remove him. This group of investors, who hold just under 6% of Creo’s outstanding shares, want to replace Michelson with Burton, anticipating that he will repeat his successes at Moore and World Color.

Robert Burton runs his businesses like Vince Lombardi ran his football team, believing that “winning isn’t everything, it’s the only thing!” An article titled The Toughest SOBs in Business, which ran in the January 31, 2003, issue of The Globe and Mail, said it this way: