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SPECIAL RESPONSE: Boudewijn Neijens, VP Marketing of Creo, in response to Andrew Tribute’s article entitled “Creo: A Critical Assessment.”

Editor&

Thursday, August 19, 2004

Editor’s Note: In fairness, we have published Creo’s response to Andrew Tribute's eXpert Row column entitled Creo: A Critical Assessment. It is our policy to present a balanced view and we offer this response in that spirit. Creo is a supporter of our efforts and they understand the diverse opinions that are often expressed within this community. Indeed, there have been several occasions when industry suppliers have disagreed with commentary published within eXpert Row.

By it’s very name - eXpert Row is a space for our writers to express their opinions without fear of being censored. Our job is to make sure they are qualified before they write to our members. We believe Andy is qualified and look forward to his future columns. We would like to thank Creo for providing their view.

August 19, 2004 -- Oscar Wilde once claimed that “an unbiased opinion is always absolutely valueless.” Nowhere does that resonate more clearly than in the world of journalism, where contentious headlines always empty the news-stands faster. But sometimes there is no true controversy; just creative story-telling based on a personal – and often biased – interpretation of the facts. Case in point: industry analyst Andrew Tribute, who doggedly continues to resuscitate the decade-old thermal vs. visible imaging debate when it is clearly ready to be put to rest.


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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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