Commentary & Analysis
Free Graph Expo Special: John Meyer, Director of Product Development, Enovation
Prior to joining Enovation Graphic Systems in March 2002 as Director of Product Development,
By WhatTheyThink Staff
Published: October 1, 2002
Prior to joining Enovation Graphic Systems in March 2002 as Director of Product Development, John’s most recent position was Director of Sales for the Midwest at Fuji Film Graphic Systems Division. Enovation Graphic Systems is a subsidiary of Fuji Photo Film U.S.A. He started with Fuji Film in 1989 and has held a variety of positions during that time, including National Technical Sales Manager, Process Control Specialist, Manager of Process Control, Training Manager, and Product Manager/Proofing.
Prior to joining Fujifilm, he was a Proofing/Color Specialist and Sales Representative for Polaroid Graphic Imaging. We caught up with John to learn their plans for Graph Expo. They won’t have a booth..... but you’ll see them in many places reinforcing their brand and building awareness in the graphic arts communications industry.
Enovation supplies products and services for all sectors of the graphic communications industry include:
- Electronic Pre-press equipment
- Computer workstations and software
- Fileservers and networking solutions
- Consumables and hardware for offset lithography and digital imaging
- Pressroom supplies and chemicals
- Press, post-press and finishing equipment
WTT: John, you’ve had a long history of work in sales and marketing in the graphic arts and you’ve worked for some well-respected companies. Tell us about your position and responsibilities now with Enovation?
John Meyer: In this new position, I am responsible for establishing strategic partnerships with manufacturers to provide the Enovation sales force with unique and innovative products that will add value for our customers.
I am very excited about my role at Enovation. This opportunity allows me to work with an incredible sales and distribution organization. Enovation is the leading distributor in our industry with vast resources that enable us to provide outstanding products and support to our valued customers.
WTT: Graph Expo has always been an important show for many graphic arts companies. How does Enovation see the show this year?
John Meyer: We believe most of the attendees will be looking for solutions that will help them position their businesses to meet the challenges of the changing economy and technological changes in the graphic arts industry. We also plan to support our major strategic vendors in their efforts to promote their products by having our sales representatives in their booths.
While Enovation is not exhibiting in its own booth, all of our key suppliers will be exhibiting. People can learn more about the products we carry by visiting these booths.
WTT: In general terms, what are your company’s hopes for the show with the economy being the way it is?
John Meyer: Our hopes are that manufacturers will continue to support important show events such as Graph Expo. We are continually seeking new strategic partners who support our goal to provide our customers with the best solutions. All of our strategic vendors exhibiting at GraphExpo 2002 have indicated they have newsworthy products to announce and we share their enthusiasm.
WTT: How do you suggest that people can make the most of their trip to Graph Expo?
John Meyer: The importance of advance planning and allotting sufficient time to evaluate all potential solutions are keys to making any trade show attendance worth the time and travel.
I see trade shows as a unique opportunity to spend quality face-to-face time with customers and vendor partners exchanging ideas and discussing customer needs that can aid in the development of new products or the improvement to existing product.
Thank you John.