Print Buyers Rate Major Areas of Service, Most Pleased with Sales Rep

Lexington, Kentucky, USA - August 8, 2001 - WhatTheyThink.com, a leading on-line community and research firm, surveyed print buyers about their satisfaction with major areas of their primary print vendor. This survey took place with print buyers located throughout the United States.

The goal of the survey was to determine satisfaction levels of print buyers with: Meeting Delivery Times, Hours of Operations, Location of Print Firm, Price of Items, Quality of Finished Products, Overall Speed of Delivery, Service from Production Staff and Service From Their Sales Rep.

The question asked:

With your current, primary vendor, rate the following factors in your relationship.

Very Satisfied
Satisfied
Needs Improvement

Overall, a majority (52%) of print buyers are “very satisfied” with service from their sales rep. While impressive, there is also an opportunity to improve with 10 percent of buyers saying service from their rep “needs improvement.” Only 31 percent said they were “very satisfied” with pricing. 40 percent of these buyers are “very satisfied” with meeting delivery times from their vendor and 44 percent said they were “very satisfied” with quality from their printer. 11 percent of buyers said their primary printer should improve overall speed within their location.

When cross tabulated by annual print budget, the results show opportunity with certain size print buyers. Overall, print buyers with a budget over $500,000 for print are much more likely to be “very satisfied” in key areas of their relationship than buyers with smaller budgets.

Buyers Spending Under $50,000 Annually on Print

Buyers Spending Between $50,000 and $500,000 Annually on Print