Improving Total Cost of Ownership and Customer Satisfaction with Inkjet Priming and Coating This 12 page white paper covers the many ways that priming and coatings for inkjet reduce the total cost of ownership and improve product satisfaction for press buyers and their customers. Ralf Schlozer provides examples of beneficial use of inkjet priming and coating in markets such as direct mail, commercial printing, packaging and labels. Interviews with additional industry experts such as Mark Bale, inkjet research and development expert and director at DoDxAct Ltd. and Jeff Wettersten, President of Karstedt partners provide further context and examples. This white paper was sponsored by Michelman. [gravityform id="36" title="true" description="true"]