Why Pursue Market-Facing Innovation?

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Why Pursue Market-Facing Innovation?

Rather than a goal of maximizing shareholder wealth, Dan Adams suggests that if we focus on a better understanding of customer needs - and how to meet them better than anyone else.

By WhatTheyThink

Tuesday, April 05, 2022

Rather than a goal of maximizing shareholder wealth, Dan suggests that if we focus on a better understanding of customer needs - and how to meet them better than anyone else. This is 5th installment of our Growth and Innovation series with Dan Adams of the AIM Institute with evidence-based management and marketing insights for print providers and technology developers.

Don't miss the previous chapters: Introducing the B2B Growth Innovation Series Are You a Business Builder? How Much Did You Earn? Set the Right Goals for Your Business

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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