When I hear pundits talking about what customers want, my first reaction is "Which customers? Who are you talking about?" If living through a pandemic has taught us anything it is that not everyone wants the same thing. This is as true for customer communications as any other aspect of our daily lives. Launch webinar replay below
In my 20+ years designing customer communications for print and online channels, I've seen many companies - large and small - follow each other into the same traps when trying to improve customer loyalty and engagement:
  • Copying what another company did without understanding why they did it (or how)
  • Failing to talk to customers about their needs and preferences or track their complaints
  • Chasing pennies in savings while ignoring opportunities to shave dollars and add revenue
It's very difficult for printing companies and in-plant operations to provide value when, often, their customers don't fully understand the value of what they can offer. Also, like the consumers and business they serve, buyers of transaction printing services come in all shapes and sizes and must be treated as individuals. Opportunities abound to design and produce better, more valuable customer communications when printers, designers and their mutual customers are all on the same page and understand the stakes. You will learn:
  • How to drive more value for customers while creating operational efficiencies
  • Current barriers to change and how to overcome them
  • Why print and online redesign must work together to drive change
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Thank you to BlueCrest for supporting this webinar.